Throughout the ages, flowers have been endowed with too many meanings. In France, it is used to interpret love; in Spain, it is a symbol of passion; and in China, people endow it with the Zen meaning of "one flower, one world". Especially at special nodes, flowers are never absent. For example, on the just-concluded Qixi Festival, the overall sales of flowers from Dingdong Shopping increased by more than 50% month-on-month; Meituan's flower search volume increased by 159% within a week, and its flower sales on Qixi Festival increased compared with the same period last month. up 467%.
Among them, we also found those young people who "buy themselves flowers". Relevant data shows that in the first quarter of 2021, 35% of flower e-commerce users will buy flowers periodically, and the proportion of e-commerce users who only buy flowers on important festivals or regularly buy flowers is 24.2% and 22.9% respectively. Self-pleasure has job title email list become one of the main purposes for users to buy flowers. Under the new consumption trend, the entire flower market ecology is gradually changing from traditional offline stores to lightweight, convenient, and routine. New channels and new formats are trying to grab a new market. 1. Flower e-commerce, which is no longer in sight, has educated a potential flower market Since the first modern flower shop in China landed in Shanghai in the 1940s, flower sales have shown its strong market potential. Around 2015, a group of flower e-commerce businesses, mainly Flowerplus, Fauvism, ROSEONLY,
Take Time, Flower Talk, Aishang Flowers, and Teddy Flowers, began to sprout and grow, and in just one year, they became a A new outlet for the industry. Among them, The Beast and ROSEONLY are light luxury flower brands built for C-end users with social media as the marketing channel; Huaji.com, Yihua Technology, etc. are mainly based on B2B and B2C models, which are traditional Internet flower transactions. upgrade; Vertical flower e-commerce companies such as Flowerplus Flower Plus and Take Time are imitating the consumption habits of flowers in the European and American markets, providing regular flower delivery services for the middle and high-end classes, and creating the concept of "one flower per week/month". The three dimensions of crowd, category and scene reveal the opportunity of the flower track and attract the tentacles of capital.