Cosmetic dentistry at SmileWorks isn’t about a cookie-cutter result — it’s about figuring out what would genuinely make your smile better and building a plan around that. Our Murray Hill office at 41 Park Ave, New York, NY 10016 is a multi-specialty practice, which means cosmetic work is done in the same context as your overall dental health. Dr. Jin Sup Shin leads orthodontic cases, and our team coordinates cosmetic treatments like veneers, whitening, and bonding with any ongoing or planned orthodontic work to make sure results are sequenced correctly and last.
Patients come to our Midtown cosmetic dentistry practice from Grand Central, Murray Hill, Kips Bay, the Upper East Side, and across New York City. They come because they want a practice where the cosmetic conversation is honest, the options are clearly explained, and the results actually look like teeth. Whether you’re starting with teeth whitening, considering porcelain veneers, or looking at a full smile transformation, SmileWorks gives you a team that can handle the full picture. Explore the cosmetic dentistry services we offer or contact us to schedule your free consultation at our Murray Hill location.
Comprehensive dental and orthodontic services for beautiful, healthy smiles at every stage of life.
Cosmetic dentistry is about how your smile looks: the color, shape, size, and alignment of your teeth and how they frame your face. Many cosmetic treatments help your oral health too. Straighter teeth are easier to clean, and repairing a chip or worn edge can protect the tooth underneath.
At our Grand Central office, we help busy professionals and families make changes big and small, from a quick whitening session to a full smile makeover, in a relaxed, no-judgment setting. According to the American Dental Association, veneers can cover teeth that are chipped, stained, or oddly shaped, giving you a fresh look without replacing your natural teeth.
Ultra-thin, custom-crafted shells bonded to tooth surfaces. Learn more about our porcelain veneers in Murray Hill. Veneers instantly correct discoloration, chips, gaps, and minor misalignment. SmileWorks offers both porcelain and composite options with digital smile design technology for natural-looking results.
Professional whitening services that lighten enamel by several shades in just one visit. Explore our teeth whitening options. We also offer white spot removal treatments like enamel microabrasion and resin infiltration to restore uniform tooth appearance.
Teeth-straightening solutions for every stage of life, from early orthodontics for children to teen orthodontics and adult orthodontics that correct alignment, crowding, and bite issues.
Advanced laser technology to gently reshape and contour the gum line. Learn about our gummy smile correction treatments. Reshaping the gum line can reveal more natural tooth structure and create ideal proportions between teeth and gums.
Targeted treatments addressing airway-related orthodontic concerns and custom protective mouth guards designed to safeguard your smile during sleep or physical activity.
Procedures that repair tooth structure and restore function, from tooth-colored dental fillings to root canal therapy and endodontic surgery that save natural teeth.
Custom ceramic restorations that repair damaged teeth or replace missing ones, including dental crowns, dental bridges, and same-day crowns and bridges using advanced CEREC technology.
Virtually invisible teeth straightening using advanced 3D imaging technology. Choose from Invisalign-style clear aligners or CO2GO aligners with digital monitoring through smartphone apps, reducing office visits.
At the heart of SmileWorks Dentistry & Orthodontics is Dr. Jin Sup Shin, DDS, a board-certified orthodontist whose precision and dedication have transformed countless smiles throughout Midtown. As an adjunct assistant clinical professor at NYU’s Department of Orthodontics, Dr. Shin stays at the absolute forefront of cosmetic and orthodontic innovation, implementing the latest evidence-based approaches to every smile makeover Dr. Shin designs.
Dr. Shin’s approach combines scientific rigor with a genuine eye for facial aesthetics and proportion. Dr. Shin takes time to listen to each patient’s concerns and goals, creating personalized treatment plans that deliver outstanding, natural-looking results. Working alongside Dr. Hyo Sup Shin and a multilingual team that speaks Mandarin, Korean, and Spanish, Dr. Shin serves the full diversity of Midtown East.
Good technology takes the guesswork out of cosmetic work. With digital smile design, we can preview your new smile before treatment starts, so you can see where you’re headed and ask for changes along the way. Intraoral scanners replace messy impressions, and 3D imaging and computer-aided design help us plan each detail with care. For patients interested in airways orthodontics, the same imaging helps us look at the airway, too.
Every plan is built around you. We use lasers for precise gum contouring, digital scans for comfortable veneer fittings, and bonding materials matched to your natural tooth color. When a case involves surgery or implants, 3D planning helps us get placement and appearance right. We can also make custom mouth guards to protect your new smile at night or during sports.
Looks are usually the starting point, but function often improves too. Lining up crooked teeth can make your bite more even, make brushing and flossing simpler, and lower the chance of cavities in hard-to-reach spots. For grown-ups, adult orthodontics is a great way to fix alignment issues and get both a nicer and healthier smile.
Teeth that are worn down, stained, or missing can make a face look older than it is. Brightening, reshaping, or replacing teeth can give your whole look a lift while also supporting your oral health. For younger patients, teen orthodontics can fix alignment early and set them up for a healthy, confident smile for years to come.